Privacy policy

Last updated: July 2026

At Rose in April, we place great importance on protecting your privacy and respecting your personal data.

The purpose of this Privacy Policy is to provide you with clear and transparent information about the personal data we collect, why we collect it, how we use it, who we may share it with, and the rights you have regarding your personal data.

By using our website or placing an order with Rose in April, you agree to the practices described in this Privacy Policy.

1- WHO WE ARE

The website www.roseinapril.com is operated by:

Rose in April SARL
Share capital: €8,000
Registered with the Nanterre Trade and Companies Register (RCS): 751 532 193
VAT number: FR80 751 532 193

Registered office:
29 rue du Sergent Bobillot
92000 Nanterre
France

Publishing Director: Elodie Mulliez

If you have any questions regarding your personal data, you can contact us at:

hello@roseinapril.com

2- PERSONAL DATA WE COLLECT

Depending on how you use our website, we may collect different categories of personal data.

Identification Data

When you place an order, create an account, or contact us, we may collect:

your first and last name;
your postal address;
your shipping address;
your billing address;
your email address;
your telephone number.

Order Information

To process your purchases, we may collect and store information such as:

the products you have ordered;
the order amount;
your chosen payment method;
your selected delivery method;
your order history;
any refunds or returns.

Rose in April never stores your payment card details. Payments are processed by secure third-party payment providers.

Customer Account Information

When you create a customer account, we may store:

your login credentials;
your order history;
your saved addresses;
your preferences, where applicable.

You may request the deletion of your account at any time by contacting us.

Browsing Data

When you browse our website, certain technical information may be collected automatically, including:

your IP address;
browser type;
operating system;
pages viewed;
duration of your visit;
referral source;
interactions with our website.

This information helps us improve our website and measure its performance.

3- HOW WE USE YOUR PERSONAL DATA

We only use your personal data where necessary.

The main purposes for which we process your data include:

processing your orders;
delivering your products;
managing your customer account;
responding to your enquiries;
providing after-sales support;
preventing fraud;
complying with our legal and accounting obligations;
improving our website;
measuring the performance of our online store;
personalising your experience;
sending you marketing communications where you have given your consent.

We never sell your personal data to third parties.

4- NEWSLETTERS & MARKETING COMMUNICATIONS

If you choose to subscribe to our newsletter, we will use your email address to send you:

information about new products;
updates on our collections;
exclusive offers;
inspiration and advice;
invitations to selected events and promotional campaigns.

You may unsubscribe at any time by clicking the unsubscribe link included in each email or by contacting us directly.

5- EMAIL PERFORMANCE TRACKING

We use Klaviyo to manage our email communications.

As part of this process, certain emails may contain technologies that enable us to measure their performance, including:

whether an email has been opened;
clicks on links contained in the email;
the devices used to view our communications;
certain interactions with our email campaigns.

This information allows us to:

improve the quality of our newsletters;
send you more relevant content;
avoid sending communications that are not of interest to you;
measure the effectiveness of our marketing campaigns.

If your email software automatically blocks images or tracking pixels, some of this information may not be collected.

6- COOKIES & SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies to ensure that it functions properly, improve your browsing experience, measure website traffic and, where you have given your consent, provide you with content and advertising tailored to your interests.

Cookies may be used to:

remember your browsing preferences;
retain the contents of your shopping cart;
secure your connection;
measure website traffic;
analyse the performance of our online store;
personalise the content displayed;
measure the effectiveness of our advertising campaigns.

When you first visit our website, a cookie banner allows you to accept, reject or customise the use of non-essential cookies.

You can also change your preferences at any time through our consent management platform.

7- WEBSITE ANALYTICS

We use analytics tools to better understand how our website is used and to continuously improve the experience we provide.

These tools may collect information such as:

the pages you visit;
the time you spend on our website;
your browsing journey;
the devices you use;
your country or region;
certain interactions with our content.

In particular, we use Google Analytics 4 for these purposes.

Where required by applicable law, these processing activities are carried out only after obtaining your consent.

8- PERSONALISED ADVERTISING

We use advertising technologies to better understand the performance of our marketing campaigns and to display advertisements that may be relevant to your interests.

In particular, we use:

Google Ads;
Meta Pixel (Facebook and Instagram).

These technologies may measure certain actions performed on our website, such as viewing a page, adding an item to your cart or completing a purchase, in order to evaluate the effectiveness of our advertising campaigns.

If you decline marketing cookies, these tools will either operate in a limited manner or will not be activated, in accordance with your consent preferences.

9- GOOGLE CONSENT MODE

Our website implements Google's Consent Mode to ensure that your choices regarding cookies and similar technologies are respected.

If you refuse analytics or advertising cookies, certain data will be limited or anonymised in accordance with your consent preferences and the applicable regulations.

10- CUSTOMER REVIEWS

Following a purchase, we may invite you to leave a review about your experience with Rose in April.

To manage customer reviews, we use the Judge.me platform.

If you choose to publish a review, certain information may be displayed publicly, including:

your first name or chosen username;
your review;
your rating;
any photographs you choose to share.

You are under no obligation to publish a review.

11- SHARING YOUR PERSONAL DATA

We never sell your personal data.

However, we may share it with trusted service providers where necessary for the operation of our business.

These service providers may include:

Shopify, which hosts our online store;
our payment service providers;
our shipping carriers and logistics partners;
Klaviyo, for sending our newsletters;
Google, for analytics and advertising services;
Meta, for measuring the performance of our advertising campaigns;
Judge.me, for managing customer reviews;
our IT, technical and hosting service providers where necessary for the operation of our website.

These service providers only have access to the personal data necessary to perform their services and are contractually required to maintain the confidentiality and security of the data entrusted to them.

12- INTERNATIONAL DATA TRANSFERS

Some of our service providers may be located outside the European Economic Area (EEA) or may store certain data outside the EEA.

Whenever such transfers take place, we ensure that they are subject to appropriate safeguards as required by applicable data protection laws, including the European Commission's Standard Contractual Clauses or any other recognised mechanism providing an adequate level of protection.

13- DATA SECURITY

Protecting your personal data is a priority for Rose in April.

We implement appropriate technical and organisational measures designed to protect your personal data against unauthorised access, loss, disclosure, alteration or accidental destruction.

However, while we take reasonable steps to safeguard your data, no method of data transmission or storage can guarantee absolute security.

14- DATA RETENTION

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with our legal obligations.

By way of example:

data relating to your orders is retained for the period required under applicable accounting and tax laws;
data associated with your customer account is retained for as long as your account remains active or until you request its deletion, subject to our legal obligations;
data used for marketing purposes is retained until you unsubscribe or for the period permitted under applicable law;
data collected through cookies is retained for the periods specified by applicable regulations and the settings of the technologies used.

Once these retention periods have expired, your personal data will either be deleted or anonymised where it is no longer required.

15- YOUR RIGHTS

In accordance with the General Data Protection Regulation (GDPR) and applicable data protection laws, you have the right to:

access your personal data;
request the correction of inaccurate or incomplete personal data;
request the deletion of your personal data where applicable;
request the restriction of certain processing activities;
object to certain processing activities, particularly those carried out for direct marketing purposes;
withdraw your consent at any time where processing is based on your consent;
request the portability of your personal data where this right applies;
provide instructions regarding the handling of your personal data after your death, where permitted under French law.

Please note that the exercise of certain rights may be limited where we are required to retain certain information in order to comply with legal obligations or to establish, exercise or defend legal claims.