manifesto
To mums in a rush, who are never quite ready.
To the super-organised ones, who can never have too much kit.
To those who still feel a bit like a child, not quite a parent – well, not quite as they’d imagined it would be.
To mums who are cheerful, happy and fulfilled, but also stressed, overwhelmed and a bit anxious.
To all those who let themselves be carried away by the lightness of life, who sing, dance, laugh and run. Sometimes chasing after time. To all the mums we can be in a single day, and who linger for a moment in the doorway at night just to watch them dream. To them and to all the others.
our story
The Rose in April team can be counted on the fingers of one hand!
It’s first and foremost a family affair – we’re sisters, and we’re both mums!
The adventure began in 2014, when Elodie embarked on her entrepreneurial journey by creating the products she’d always dreamed of for her daughter, Rose. Eugénie joined her a few years later.
Just over 10 years after the brand was founded, we’re incredibly proud of what we’ve achieved:
we’ve managed to build a team of passionate women who work with joy and good humour (and yes, there are four of us in the team!), developing quality products thanks to our suppliers who have become true partners.
Even though balancing life as entrepreneurs and mums isn’t always easy, working together as sisters and putting our hearts into it makes every day a happier one! Our mission: to keep making everyday life more fun for mums and their children.
